Amazon Par Selling Kaise Shuru Karein — 2026 Complete Guide

Amazon India aaj ke time mein India ka sabse bada online marketplace hai — aur lakhon sellers apna business yahan se chala rahe hain. Agar aap bhi Amazon par selling shuru karna chahte hain, to yeh guide aapke liye hai.

Step 1: Seller Account Banayein

Sabse pehle sellercentral.amazon.in par jao aur "Start Selling" click karo. Aapko chahiye:

• Active bank account (Indian)
• GST Number (agar turnover ₹40 lakh se zyada hai)
• PAN Card
• Mobile number aur email
• Business proof (proprietorship / partnership deed)

Account verification mein usually 24–48 ghante lagte hain.

Step 2: Sahi Product Category Choose Karo

Har category ka competition alag hai. Beginners ke liye sabse suitable categories hain:

• Home & Kitchen — high demand, moderate competition
• Sports & Fitness — rapidly growing post-COVID
• Books & Stationery — low competition, good margins
• Personal Care — repeat purchases, loyal buyers

EvoInsight ke Keyword Research tool se aap kisi bhi category ka demand score, competition score aur opportunity score check kar sakte hain — yeh decision lene mein bahut help karta hai.

Step 3: Product Listing Optimize Karo

Amazon ka algorithm — A9 — un listings ko rank karta hai jinmein:

• Main keyword title mein ho (first 5 words mein)
• Bullet points mein 5 key features ho
• High-quality images ho (minimum 1000×1000 px)
• A+ Content ya Enhanced Brand Content ho
• Competitive price ho category ke average se

Step 4: Fulfillment Method Select Karo

Amazon India par 2 fulfillment options hain:

• FBA (Fulfilled by Amazon) — aap apna stock Amazon warehouse mein bhejo, baaki sab Amazon karta hai. Prime badge milta hai, higher visibility hoti hai.
• FBM (Fulfilled by Merchant) — aap khud pack aur ship karte ho. Low fees, lekin logistics ki zimmedari aapki.

Naye sellers ke liye FBM se shuru karna better hai — jab sales consistently aa ne lage tab FBA try karo.

Step 5: Pricing Strategy

Amazon par price set karne se pehle in costs ko calculate karo:

• Product cost (manufacturing / wholesale)
• Referral fee (category wise 5%–15%)
• Closing fee (₹5–₹65 per order)
• Shipping charges (FBM mein aapka, FBA mein Amazon ka)
• GST (18% on fees)
• Packaging cost

EvoInsight Profit Calculator in sab charges ko automatically calculate karta hai — sirf selling price aur cost price enter karo, net profit, margin % aur ROI instant mil jata hai.

Common Mistakes Jo Naye Sellers Karte Hain

• ❌ Poor quality images use karna
• ❌ Returns policy na padhna
• ❌ Negative reviews ko ignore karna
• ❌ Stock out hone se BSR drop hona
• ❌ Bina research ke oversaturated category mein jaana

Conclusion

Amazon par success sirf product listing se nahi aati — sahi keyword research, competitive pricing aur consistent stock management se aati hai. EvoInsight jaise AI tools se yeh kaam bahut aasaan ho jaata hai.

Aaj hi EvoInsight free account banayein aur apni category ka keyword research shuru karo — koi credit card nahi chahiye.